“They’re clever, simple, and have a graphic elegance reminiscent of Otl Aicher’s work for the 1972 Munich Olympics, with typography that is pure London. If Wolf Olins had gone down this route I’m sure there would have been far less controversy about the branding for London 2012.”
Nice post on ministry of type
http://ministryoftype.co.uk/words/article/an_olympic_poster_proposal/